Music Video Research

We recently finished our Gatorade commercial. The process of creating, filming, and editing took a long time, but when we finally finished, it was amazing to see our vision come alive. I learned a lot throughout the time. I learned the process and how it isn’t just a short thing for an even shorter commercial. It takes a lot of time and effort, but in the end it’s all worth it. Storyboarding and research is very important to make sure the commercial is planned out and comes out perfectly. Filming is a lot of fun, but there’s always a lot of outside factors that you have to beware of. The editing process is steady and slow but puts everything together. We are now starting to work on our next project, the music video. I’m super excited to film and execute this and I think it’s going to come out amazing.
The song we chose to do is from the artist Hannah Montana. The song is called "The Best of Both Worlds". It fits in the genre of pop-rock and country. The song is from the show "Hannah Montana" but is in the album "Hannah Montana." She leads a double life as a pop star and a regular person but in our commercial we are choosing to do two different people for each side of her life. At first we wanted to do "You Belong With Me" by Taylor Swift. We ultimately decided against it due to the fact that you cannot express what the video is portraying.
 In our music video we will be going against conventions. In the original video and many pop-rock videos, they have a band playing in the background. Since we don't have a band or a stage to perform, we will do more of an original video. The camera angles of a lot of pop-rock music videos are always dutch and pan. Our video will have more of a still and eye-view angle. We think this will capture our shots best. A lot of songs that are pop-rock tend to be very upbeat and there's a lot of dancing. The background noise will just be the song. The editing is usually just shot to shot, so we won't have to edit a lot.

1. Costume: Pop-rock songs tend to have colorful and flashy clothes. We will probably have to buy some clothes, but we might have some of them.
2. Lighting: The lighting tends to be flashy lights and luckily, one of our group members has colored LED lights. We can also use flashlights to create the spotlight that a lot of these videos have.
3. Acting: In most videos, there's usually just actors dancing to the music and having fun. It won't be serious and filming should be fun.
4. Makeup: Most videos have glam makeup because they're performing on a stage. We probably won't do a lot of makeup because we are not following how a normal video would be shot.
5. Props: The props in these videos are usually microphones, a stage, and instruments. We will use cars, a guitar, microphones, and more.
6. Setting: The setting tends to be in an auditorium. It's usually a concert but we are going to film in a house and around a neighborhood.